Singapore-based Sin Heng Heavy Machinery has ordered its 600th crane from Kobelco Construction Machinery, marking a new milestone for the two companies. “This milestone highlights a decade-long partnership built on innovation, reliability and mutual growth,” said Sin Heng.
The achievement of 600 units is also a record for Kobelco Construction Machinery’s distributors globally, according to Akira Yamamoto, president and CEO of Kobelco Construction Machinery.
“Since our first purchase, the collaboration between Sin Heng and Kobelco Construction Machinery has thrived on shared values of excellence and commitment to quality,” explained Sin Heng. “Our decision to source cranes from Kobelco Construction Machinery was driven by several compelling factors that have consistently proven to be game-changers in our industry.
“Renowned for their exceptional quality, good resale value and remarkable durability, Kobelco Construction Machinery cranes have set industry benchmarks and played a pivotal role in our success. This 600th crane is not just a symbol of our business achievement but also a testament to the enduring strength of our partnership.”
As a long-time customer and an authorised distributor of the Japanese manufacturer, Sin Heng pointed out that the good resale value of Kobelco cranes offers a major advantage, especially in an industry where equipment depreciation can significantly impact financial performance. “It enhances our financial stability and allows us to reinvest continually in our operations.”
“Kobelco Construction Machinery’s advanced engineering and stringent quality ensure reliable, low-maintenance cranes, minimising downtime and boosting our operational efficiency to deliver top-notch service,” added Sin Heng.
“This is the result of the high-level management philosophy and strong will of the founder, the chairman, Mr. Tan Ah Lye, and the director Mr. Tan Cheng Guan, who is carrying his thought forward. I highly respect the teamwork of all the members of Sin Heng and their professionalism,” commented Takeshi Miyashita, general manager of international crane business at Kobelco Construction Machinery.
“I am delighted that we were able to successfully celebrate this occasion today, however, it has not been an easy story to achieve 600 units,” said Mr Miyashita, further acknowledging that both Sin Heng and Kobelco Construction Machinery are “standing in a hard circumstance of the global competition. It is essential for us to continue tough discussion and collaboration in order to survive in the market and achieve the next 700 units.”
