Büro Ole Scheeren revealed the design for JD.com’s new regional headquarters and research & development (R&D) centre in Nanjing, China. Named JD Beacon, the 200-metre tower will establish a leading hub for scientific and artificial intelligence innovation in the Hexi Central Science and Technology Innovation district. Set amongst headquarters for companies such as Alibaba and Xiaomi, JD Beacon will be a prominent new landmark for Nanjing’s new digital economy cluster. 

The 274,000-square-metre development integrates regional headquarters and advanced R&D functions for JD.com, a technology and service company. It is also China’s largest retailer by revenue and one of the world’s largest companies, ranking 44th in the 2025 Fortune Global 500. At the core of Jianye High-tech Zone, the project’s location offers a base for innovation in cutting-edge fields such as artificial intelligence and robotics.

Ole Scheeren’s design for JD Beacon translates JD.com’s technological ambition into an architectural form, comprising a central tower and a ring of low-rise buildings that form a coherent ensemble around a central plaza. The tower consists of interlocking volumes and recessed open terraces, creating a continuous three-dimensional link that interacts with the city in all directions. These spaces act as windows, revealing office environments designed for efficient and productive work, symbolic of the district’s innovation and the city’s progress. 

Generous open terraces further extend working and meeting spaces to the exterior and offer views across Nanjing. This configuration provides a productive research environment while asserting a distinct presence within the Hexi district’s landscape of innovation.

The ring of low-rise volumes embraces the base of the central tower, connecting and activating the surrounding streets whilst extending JD.com’s presence to the wider city. The entrance plaza is designed to be both functional—allowing easy pedestrian and vehicular access—and ceremonial, defined by water features and a landscaped forecourt. 

Büro Ole Scheeren was awarded the commission following an international design competition. Construction on the project commenced in November 2025. The landmark design marks a new chapter for both JD.com and Nanjing’s regional development, stimulating collaborative research in cutting-edge technologies and creating a future-focused regional headquarters and R&D centre for JD.com.