Ziehl-Abegg’s new lift motor, which uses ferrite magnets, eliminates the need for critical raw materials such as neodymium and dysprosium. The so-called rare-earth elements have traditionally been considered indispensable for high-performance drives due to their power density and are almost exclusively sourced from China, a country that has recently tightened its export regulations significantly.

“We’ve solved not only a technological challenge but also a strategic one,” explained Joachim Ley, CEO of Ziehl-Abegg.

Despite foregoing high-performance rare-earth magnets, the new motor delivers identical performance within the same dimensions. This marks a major advancement, particularly for high-torque lift applications where smooth operation and energy efficiency are critical. The achievement was made possible by Ziehl-Abegg’s profound expertise in electric motor development. A patent application has already been filed.

The new size 200 lift motor will be presented to an international professional audience for the first time at this year’s Interlift trade fair in Nuremberg.  A series expansion that includes additional sizes is scheduled for 2026. This further reinforces Ziehl-Abegg’s pioneering role in electric drive technology.

“And we are safeguarding our production from potential disruptions caused by shortages of rare earth magnets,” CEO Ley emphasised.

With this development, Ziehl-Abegg reaffirms its position as a technology leader. For decades, the company has been setting industry benchmarks—whether through biomimetically optimised fan geometries that ensure exceptionally quiet and energy-efficient airflow, or through its targeted use of modern media formats to engage the next generation of skilled professionals. Ziehl-Abegg further strengthens its leadership in the field of drive technology with the introduction of this new motor for lift applications.