Frankfurt, Germany – HIMACS, the solid surface material that can be moulded into any shape, and is widely used for architectural and interior applications, has revealed its new Brand Identity and redesigned logo. These changes come at a time when the company has evolved and changed its name from LG Hausys to LX Hausys, creating a new era to maximise the innovative spirit of the company to stay at the forefront of customers’ and marketplace needs.

Designed to work effortlessly across digital and physical channels to express LX Hausys’s brand identity consistently across all company products, the new logo helps communicate the corporate image more effectively by adhering to consistent standards in expressing the corporate brand. In the logotype ‘LX’ of LX Hausys, ‘L’ stands for ‘link’ while ‘X’ represents ‘infinite possibilities for the future (variable X), a sustainable future.’ The ascending, diagonal line of the LX font design is a visual representation of leaping into the future.

In line with this, the brand identity of HIMACS inherits the diagonal line design portraying a leap towards a sustainable future, and the symbolism is enhanced to effectively communicate the brand image of HIMACS. While the name HIMACS remains the same, ensuring continuity with the best quality product the company has always offered to architects, designers and specifiers, the new Brand Identity has changed significantly to better represent the philosophy of the management brand: a vision for a sustainable future.