Singapore – Entering 2021, Playpoint is proud to announce that apart from celebrating its 20th anniversary this year, the company has a new brand identity as well.

Playpoint’s new identity was inspired by building blocks, which are fundamental units that a structure comprises of and is built upon. The new brand mark comprises of uniquely shaped building blocks, intricately pieced together to form the alphabet "P".

“The alphabet represents Playpoint as a whole entity, while the circle that adorns the space beside it accentuates our belief that play spaces can be sophisticated,” said Jason Sim, Managing Director, Playpoint (Singapore) Pte Ltd.

Throughout the years, Playpoint’s team has grown in numbers. Many, including the people that the company has collaborated with, have contributed to its growth. Individually, these contributions are like separate building blocks. When these contributions stack together and combine, however, they form the whole that is Playpoint. That is what Playpoint hopes to represent with its new icon. “As a team, we have contributed to Playpoint gradually over the years, stacking our contributions block by block to stand at where we are today,” added Mr Sim.

The circle is a symbol of wholeness and totality, which represents Playpoint’s approach to building playgrounds. From beginning to end, the company is in complete control of the process, which is carried out under one roof. This enables Playpoint to balance the opposing qualities of “fun” and “resolute” in its work; two halves that make up a perfect whole to represent its attitude to its craft.

“We have fun during the design process, when we let our imaginations run wild and ideate designs that no others can think of. Yet at the same time, we are resolute and determined to never let our works be functional and safe,” said Mr Sim.

These two elements unite to form Playpoint’s new logo: a representation of the company as a collective. “We are Playpoint, a complete whole that is greater than the sum of our parts,” concluded Mr Sim.